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new Avira antivirus free download

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Free antivirus maker Avira debuts a laundry list of changes in its latest major update, basically repositioning the suite to remain competitive in the face of tougher competition from other free security suites and a renewed emphasis on performance from paid competitors. From the new breezy installation to the modernized interface and reputable security, the suite has a lot going for it.

However, it notably lacks some features that many people consider basics even at the free level, so this version may only wind up appealing to existing Avira users and fans.

Longtime Avira fans will note that the suites also have undergone a bit of a name change. The product title "AntiVir" has been dropped, as Avira AntiVir Personal becomes Avira Free Antivirus, Avira AntiVir Premium becomes Avira Antivirus Premium, and Avira Premium Security Suite becomes Avira Internet Security. While product-specific names may work for some companies because of legacy associations, such as the Norton product from Symantec, new user confusion has likely forced security suite makers to streamline their operations.

The suites have also skippped version 11, perhaps driven by a Spinal Tap-esque fear of exploding amps, and gone straight to version 12. It's also possible that the company was thinking of aligning the version number with the release year, as most security suites released in the fall have version numbers that reflect the coming year.

Installation
Getting into Avira has never been easier, as version 12 debuts a two-click install. The company says that it developed the two-click installation as part of its "less is more" strategy, where it offers the same level of protection as before without the hassle. Of course, that's a tacit acknowledgement of prior problems.

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